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AI
concept design
graphic design
visual design
3d
concept design
graphic design
visual design
AI
3d
concept design
graphic design
visual design
3d

Welcome to my playground

Discover a treasure trove of creative gems here! From unrealized concepts to animations crafted for various projects, AI social media campaigns, and even 3D models I creatively directed for endeavors that didn't see the light of day elsewhere – you'll find them all here. Every creation deserves its moment to shine, and even if they didn't made the cut elsewhere, they find a home here, where they can be appreciated and celebrated.

animations

Animation of different interfaces I worked on or prepared for agencies case studies using After Effect.

AI campaign — You are what you eat

Angel Cakes — is the world wide brand that serves sweets and meals with healthy, organic, no-gluten, no-sugar ingredients.

But they are more than just cakes and food - their mission is to provide wholesome, health-conscious options. Angel Cakes always cares about the planet and people.The main goal of the company is to show that healthy lifestyle can be easily achievable, and inspirational.

Keeping this in mind, instead of focusing on food I looked at the brief from different angle and highlighted how the Angel Cakes mission and values come to life during holiday season.

the goal

Create a viral piece of content for the Angel Cakes brand in order to increase reach and brand awareness.

Insight

What we eat reflects our values and shapes who we become, making food a powerful symbol of self-care and growth. The New Year is more than celebration—it's about envisioning a brighter, healthier version of ourselves. During the holiday season, people crave both indulgence and a fresh start, making it the perfect time to celebrate how nourishing food fuels our transformation into a better, more vibrant self.

Idea

Imagine a series of surreal portraits where humans are seamlessly blended with vibrant fruits, vegetables, and organic ingredients, symbolizing the transformation that healthy food creates from the inside out. These visuals will capture the beauty, strength, and vitality that wholesome food brings to body and mind, turning New Year’s resolutions into visually stunning, transformative expressions.

AI campaign — For First Line resort

First Line—health care resort is a place where people can recharge, and come out renewed, inspired, healthy, “young and beautiful”, and  happy.

the goal

Create a virtual influencer or a character and place it into the story.

Insight

In the grind of everyday life, we often find ourselves trapped in a monotonous cycle—commute, work,  errands—until our minds become clouded and our sense of self fades. Burnout sets in, and we crave an escape. What we need most is a place where we can not only recharge but rediscover who we truly are—a place that clears the fog and allows us to feel renewed, inspired, and whole again.

Idea

Meet Lina. With a human body but a head of swirling smoke, Lina’s true self is hidden beneath the mental fog created by her overwhelming daily routine. We see her in various settings: packed into a train, hunched over her desk at work, wandering down grocery store aisles. Her face is obscured, lost in the haze of burnout.

But then, Lina arrives at First Line Resort. In a transformative moment, the fog start to brighten up as she steps into the resort’s pool. As she dives in, the fog finally clears, revealing her beautiful, serene face for the first time.

We follow her through the resort as she practices yoga, relaxes in a lounge chair, and enjoys the serenity of nature, fully restored. Lina’s journey at First Line reflects the resort’s promise: a place where guests can shed the burdens of stress and rediscover their true selves.

AI campaign — For Zotman Pizza

Zotman Pizza—the youngest and most modern pizzeria chain aimed at the zoomer generation. Zotman have united people with common values, hobbies and love for Zotman Pizza.

the goal

Create 3-4 visuals for social media campaign dedicated to Halloween.

Insight

Even the darkest of characters need to kick back and enjoy life’s simple pleasures. During the Halloween season, everyone—from Death Eaters to Dementors—needs a break from being “bad,” and there’s no better way to do that than with a slice of delicious pizza. It turns out, pizza has the power to unite even the most unexpected characters, reminding us that deep down, we all crave something comforting.

Idea

In this lighthearted, darkly whimsical Halloween campaign, we turn the "bad guys" of the Harry Potter universe into relatable pizza lovers.

The iconic villains—Dementors delivering pizza across Moscow, Death Eaters sharing slices, and Draco Malfoy enjoying pizza in the Hogwarts Grand Hall—are all taking a break from their usual mischief to savor the ultimate comfort food.

These playful visuals show that even the most feared characters have a soft spot for pizza, making Zotman Pizza the go-to choice for everyone, no matter which side of the wizarding world they’re on.

3d models

3D models that didn’t make the cut for one of the projects. I worked with the 3D modeler to creatively direct and navigate the concepts.

3D graphic
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lidia.santoyan@gmail.com

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